Posts Tagged ‘blog’

Social Media Overload

February 29, 2012

Facebook.  Twitter.  LinkedIn.  Google Plus.  Pinterest.  Meetup.  Yelp.  WordPress.  Blogger.  Bitly.  Plurk.  Tumblr.  Plaxo.  Klout.

Gaaaaaah!

It’s easy to experience social media overload.  Even though I have been using social media tools for some eight years now, I still feel overwhelmed by the sheer number of applications out there.  Indeed Wikipedia lists over 200 “major active social networking websites.”

But what can you do?  If you decide to ignore social media, you are removing yourself from the real-time global conversations taking place, conversations which are happening with or without your participation.

So how do you decide which tool(s) to use?  While one cannot possibly use every social media tool out there, I’ll give you the same recommendation I give to my clients:

(1) Create a Facebook profile and connect with people you know.

(2) Get on LinkedIn, connect with colleagues and join a few groups that are relevant to their lives.

(3) Hop on Twitter and follow people you find interesting.

(4) Say nothing.

That’s right, don’t say a thing.  Instead, spend just a few hours a week listening to conversations.  Get a feel for how the applications work.  See what other people are saying.  Maybe ask a question and see what happens.  That way, you don’t have to worry about doing something right or wrong.  You are just listening!

Once you begin to understand how the tools work, then you can make a wise decision on which application(s) to use. Dig deeper into the ones you like.   Post something interesting.  Some tools may not work for you: that’s okay, just let them go. If you want to return, they aren’t going anywhere.

Social media can be daunting.  But by taking baby steps and simply listen, anyone can start using these tools.  Who knows: you might end up becoming an aficionado like me!

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