Recently I launched a new website/company, SynergiSocial, focusing on social media training for people who have never used social media before. Apparently I need to expand my scope of services to experienced technical people who can’t keep their e-traps shut.
First there is this gem about a guy trashes the city of Memphis on Twitter while visiting FedEx which is located there. This condescending Tweet could have cost Ketchum a multi-million dollar contract. Then I came across this post describing how, after accepting a job at Cisco, some guy Tweeted that he hated the job before even starting.
Folks, social media is not about you; it’s about everyone else who reads what you put out there, which is why it’s called social media and not me me me me media. I previously wrote a blog post about topics people should generally avoid posting to Facebook and Twitter. I didn’t think I had to say this but apparently I do: in addition to the other things I listed in the earlier blog post, DON’T trash your employers, employees, clients, enemies or friends on social media. The Internet has a long and unforgiving history, and these postings will probably end up biting you at some point down the line. This is especially true in a terrible economy.
So please be careful when using your social media. A good rule of thumb is to use your outside voice: if you wouldn’t say something in polite company or at a dinner party, why would you put it on the Internet for the whole world to see?