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Starbucks to Offer Free WiFi!

Starting July 1st, Starbucks will offer free WiFi service.  It’s about friggin’ time!

Some  months ago I stopped going to Starbucks primarily because they didn’t offer free WiFi.  Instead, I’ve been going to Coffee Bean and Tea Leaf — a West Coast coffee chain — which I have found superior in most ways, including offering free WiFi.  So by not offering free WiFi, Starbucks was being penny wise and pound foolish, as they may have lost regular customers to competing brands.

Anyhoo, let’s welcome Starbucks to 2005 on July 1st!

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This entry was posted on June 14, 2010 at 4:17 pm and is filed under Communication Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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