How did you get this “harmonized communications” idea?

Good question!  I get this one a lot.

A couple of years ago I met with two women who worked together, full time, in the same office.  Both of them helped run a small firm.

I asked the one woman, “What does your business do?”  and she gave one answer.  I asked the other woman, “What do you do?” and she gave a different answer.  Then, they turned to each other and started arguing!

It occurred to me that, if they don’t know what they are doing, how do their customers, their employees, their suppliers etc…?  The answer was, they didn’t.

So I proceeded to narrow their unique value proposition to three words (I modified an approach that a prominent branding firm used) and created a harmonized comm strategy for them.  And lo and behold, their comms were more consistent, harmonized and effective. 

That’s the short story of how I got started on this path.  So far I’ve used this approach on dozens of organizations and have seen amazing results.  So here I am, plugging away, using this approach on numerous kinds of organizations. 

How did you get on your career path?

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